He was the child of a WWI veteran, and tailor - a Jewish immigrant from Galicia. Kornbluth, author of gems such as ‘ Gomez’, ‘Thirteen O’Clock’, and ‘ Search the Sky’, was a member of the Futurians - a group of dedicated sci-fi writers in New York City, from 1937–1945.īorn in New York, Kornbluth was of Polish Jewish descent. Kornbluth, is a science fiction author that deserves more attention. When one thinks of science fiction authors, big household names such as Isaac Asimov, or Philip K. Read a preview of that chapter here.Dust jacket photo of C.M Kornbluth, taken in 1955 (just three years before his death). The bottom line is: YOU MUST USE SOCIAL MEDIA. I discuss how people research your company, what is mandatory to benefit from that, and why it is not a choice but an obligation if you want to be successful.
#DIED IN OBSCURITY HOW TO#
I go deep into how to “Create a Social Media Presence” in Chapter 21 of my book Sell or be Sold. Get known, get attention and dominate your market. Someone who isn’t afraid to get attention will push past you and leave you in the dust if you don’t. Get attention for who you are, what you know and what your business has to offer. The marketplace doesn’t reward those who play it safe and coast under the radar. Most entrepreneurs struggle with getting attention because they are afraid of how they may be perceived by others. Think of it as your ethical duty and obligation to tell as many people as possible about what you do so you can help them. My friend, Gary Vaynerchuk, says in his book Jab, Jab, Jab, Right Hook, “If you are going to interrupt people’s entertainment, you better be entertaining.” You must get sold and have total belief in your business. To cut through the clutter you must entertain and get their attention. What will make them stop what they are doing and pay attention to you? Understand that your customer is oblivious to you and overwhelmed with content from other companies. What makes you read or watch one thing over another? Communicate to others with that in mind. You must vary the content and be informative, but most importantly you must entertain. In every communication, my goal is to create an effect with the recipient of that message. Repeat it over and over until it doesn’t work anymore, and then move forward. When you have something to offer, offer it. If you’re out there all the time, you’re going to get more and more eyes. You won’t have the time to worry about the quality if you aren’t pushing in quantities high enough to get results.
To me, quantity is more important than quality in the beginning because you aren’t going to figure out the quality without the quantity. I have found that creativity follows commitment, so make sure you commit first and then worry about the content. It takes work and the willingness to try new things, learn what works and what doesn’t, make improvements and adjustments-and move forward. I even launched my own on-demand business network, Grant Cardone TV, with video programming intended to help people succeed in their business and life. I’ve posted over 2,600 videos on YouTube with over 15.6m views, written thousands of blogs and articles with millions of views, Tweeted over 72,600 times, broadcasted over 1,000 live streams to millions of viewers, and hit every social media platform possible to get my name and brand out. I have used radio, TV, branding, and social media. How frequent will you be in your attempts? Over the last five years, I have worked at massive levels of action to get the right kind of attention. To be successful in creating attention you need to be able to answer these two questions: 1. When you look closely, those people, products and services are committed to getting attention.
There are also some weaker products and services being sold to the masses and are very successful. Most of them don’t know how to get attention and then they disappear. There are plenty of solid ideas and great products out there that never make it into the hands of the consumer. What do I mean by attention? I am talking about generating enough awareness that you and your company own the entire market. If you want to succeed and grow your business, your sales revenue and your brand you must get attention. To follow up, one reason entrepreneurs know that businesses fail is when they don’t get attention. We want to save you from the middle class and know all you need is the tools to escape. I hope the live webinar we did yesterday woke you up to the reality of why 80% of entrepreneurs are failing in the first 18 months of business. Hey, I’m pumped after yesterday’s webinar! Between my business techniques, Bob Duggan’s wisdom, and Fran Tarkenton’s tactics there is more than a billion dollars worth of business information to learn and apply.
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